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Published on June 13, 2013

Parkview Medical Center Emergency Department Docs Create Videos to Educate Patients

Engaging videos help explain procedures, medication, diseases and treatments

PUEBLO, Colo. (June 13, 2013) — National studies have revealed that about two out of 10 patients remember or fully understand the important details related to what hospital clinicians explain during their treatment. As a result Parkview Medical Center has partnered with Incendant to enhance patient understanding and compliance in their medical care. Incendant provides illustrations and videos through an application available on tablets and computers in the medical center. The program is installed on mobile devices and clinicians at Parkview can use both the images and the short videos to clarify messages to patients and their caregivers during their time in the hospital and even after they have left the hospital.
Incendant was founded by local emergency department physicians Tom Greidanus and Shaun Gogarty, who know firsthand the challenges of educating patients. Speaking on his own use of Incendant in the emergency department at Parkview, Dr. Gogarty said, “If you think about it, being sick or injured is hardly the best time to get educated. But with the visual aids and videos patients quickly understand complicated issues and their role in getting healthier.”
Clinicians in Parkview’s Emergency Department and Cardiac Care Units are currently using Incendant’s visually engaging two to three minute videos and images to explain specifics related to patient injuries, diseases, medications, procedures, tests, and even evidence-based treatments. Patients see and hear this specific information about their condition thereby improving their understanding, satisfaction and engagement in their effort to return to good health. As additional reinforcement, Incendant allows for this critical information to be sent out via email, so the patient and caregiver can review this information as often as needed in the comfort of their home. Additional clinical departments at Parkview will soon introduce the Incendant resources to their patients. Funding for Incendant at Parkview Medical Center was provided by the Parkview Foundation.
The Incendent program includes a library of more than 200 anatomical images; more than 100 short videos providing a thorough, consistent explanations covering conditions, diagnosis, procedures and medications; graphical discharge instructions; patient education; and even advanced directives.
For additional information on Incendent, please visit

Incendant LLC was founded in January 2012 by two physicians and a media expert with the intent to provide products to fix the communication gap between clinicians and patients estimated to cost $206 billion/year. Our mobile application puts images and interactive videos in the clinicians’ hands, significantly improving patient understanding while simplifying the clinicians’ instruction. Our media can then be delivered by email for review and response. Any clinician in any setting using Incendant can better engage their patient in disease management.  

About Parkview Medical Center

Founded in 1923, Parkview Medical Center in Pueblo, Colorado, offers general acute healthcare and behavioral health specialty services. As a private, non-profit organization, Parkview is licensed for 350 beds and provides a full range of healthcare services including the region’s only certified and verified Level II Trauma Center as well as the region’s first certified Stroke Center. Parkview Medical Center is the leader in cardiac, women’s, emergency, and neurological services as well as behavioral health programs. As a vital healthcare source, Parkview’s service area includes Pueblo County and 14 surrounding counties, which together represent 370,000 total lives.

Parkview Medical Center is the largest non-government, nonprofit, private sector employer in Pueblo County with more than 2,700 employees and provides a skilled medical staff of over 370 physicians. The impact of our workforce triggers a strong impact on the community as Parkview’s annual payroll contributes $155 million to the economy.

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400 West 16th Street, Pueblo, CO 81003